Icerock

Icerock was going through an identity crisis (the good kind) and needed a brand to match its skyrocketing popularity on social media.

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Having been a customer of theirs, I admired the principles with which Icerock conducted their business and helped them craft an identity that was unique, classic and timeless, all while espousing the company's mission: to take the mystery, confusion and exorbitant retail pricing out of the jewelry buying experience. 

A purveyor of diamonds and fine luxury jewelry, Icerock believes that one doesn't have to compromise on quality or craftsmanship to get an incredible stone or beautifully crafted piece. Their goal is to provide a personal, luxury buying experience without the luxury price tag.

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I was fortunate enough to have met the owner and help explore what a possible rebranding might look like. It was great to do some pro bono creative work.

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We went through three rounds of ideation, really narrowing in on the essence of the brand, what they stood for and what they hoped to achieve in their next stage of growth.